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Your Guide to Advertising on TikTok

Digital Marketing Social Media Megaphone Concept

Digital Marketing Social Media Megaphone Concept

TikTok is a fast-growing social media platform that your business can incorporate into its marketing strategy.

TikTok is an optimal marketing platform because it has a large, highly invested user base. For example: 

Getting Started 

TikTok is very user-friendly.

Just download the app from the app store, put your account into a business mode, and start creating content. To post, click the + button, film the video with the effects you want, and then add a description, links, hashtags, and @ people. Your video can be between 15 seconds to 3 minutes. 

The material your business will post should look slightly different than that of your other social media sites. TikTok is a casual, fun, and humorous environment. The more your content aligns with these values, the better you’ll do. Brainstorm ways your content can be funny. Bonus points if you can add something cute (such as animals or children) into your videos. Finally, try using TikToks filters and jump on some TikTok trends. 

Advertising on TikTok

Running a successful business account is wonderful advertising as is. Plus, it’s free!

However, TikTok also offers a wide variety of paid advertising methods that your business may want to take advantage of. 

Pair TikTok with Print Advertising!

Don’t only rely on one form of advertising!

TikTok is ideal for targeting a young, international market. To have the most effective advertising campaign, utilize various advertising modes.

For example, pair print advertising with social media advertising.

Print will attract loyal customers who trust and support your business. It is cost-effective and diverse. You can advertise using banners, flyers, or even promotional products! 

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