In the world of corporate branding, stationery plays a pivotal role in shaping the identity and professionalism of a business.
From business cards to letterhead, each piece of stationery reflects the brand’s values and aesthetic. If you are planning to update your stationary in the near future, these trends not only enhance visual appeal but also ensure that your brand stays relevant and impactful.
5 Design Trends in Corporate Stationery
1) Eco-Friendly
Being environmentally conscious is a significant trend.
Consumers, especially Gen Z and Millennial customers, are increasingly focused on purchasing from environmentally responsible companies that care about their environmental impact.
To align with this trend, consider utilizing:
- Sustainably sourced materials, e.g., paper sourced from sustainably managed forests, such as those certified by the Forest Stewardship Council (FSC).
- Recycled materials, e.g., paper made from recycled materials.
- Biodegradable and compostable materials, e.g., pens made from biodegradable materials, notebooks with compostable covers, and packaging that breaks down naturally.
- Natural or non-toxic ink, e.g., soy-based ink made from soybeans instead of petroleum-based ink.
2) Bold Colors
Say goodbye to muted tones and embrace bold, vibrant colors like reds, blues, pinks, and oranges!
Create eye-catching designs by pairing high-contrast colors together and incorporating bold patterns. Be sure to offset bright colors with white to maximize their impact.
3) Watercolors
Watercolors offer a range of creative possibilities for stationery.
Use them to add soft lines, intricate mosaics, or whimsical designs to your notepads or folders. Watercolor artwork can evoke botanical scenes or unique logos, adding a touch of artistic flair to your stationery.
4) Retro Revival
Vintage-inspired designs are making a comeback.
Consider incorporating elements from eras like Art Deco or Mid-Century Modern into your stationery. Art Deco features ornate, elegant patterns and colors like black, gold, and white, while Mid-Century Modern embraces sleek lines, bright colors, and funky geometric patterns.
5) Minimalism
Minimalist designs allow your branding to stand out in a cluttered world.
These designs are easy for consumers to navigate and make a robust and modern statement. Embrace minimalism to create a sleek and sophisticated look for your corporate stationery.
There is a wealth of stylish options available for memorable stationery. Stay on top of the trends by partnering with our experienced local print marketing experts to create contemporary and cost-effective stationery sets.
Our printing professionals cater to all your company’s stationery needs, including calling cards, business cards, envelopes, letterheads, presentation folders, notepads, memos, and more, ensuring your brand stays modern and forward-looking. Contact us today to get started!