In an era dominated by digital communication, print marketing stands out as a tangible and impactful medium that captures attention and resonates with consumers.
According to one recent study, approximately 70% of households with an income of at least $100,000 are newspaper readers. Along the same lines, it has been estimated that about 95% of those under 25 read magazines. Those are just two of the many statistics that help illustrate that print marketing won’t just get your message in front of a larger audience – it will help you reach a younger and more affluent one, too.
However, using print marketing materials is only half the battle. You still need to craft a purpose-driven campaign built from the ground up with a precise goal. Case in point: if you want to boost foot traffic to your brick-and-mortar store using print marketing, there are a few proven strategies you can lean into to do it.
Boost Foot Traffic to Your Store: Two Proven Print Marketing Strategies
Master the Art of Color and Emotion
One of the great things about print marketing, in general, is that it is tangible.
As opposed to something like an email that can be quickly deleted or ignored, print collateral is something you can hold in your hand. You can put it up on the refrigerator and glance at it throughout the day, a factor that small business owners can utilize with the right approach.
Remember that color choice significantly influences people’s feelings when exposed to your messaging when designing your collateral. Red, for example, denotes excitement, passion, and even action. This would be a great color to lean into if you were having an in-person event that people wouldn’t want to miss out on.
Yellow, on the other hand, conveys feelings like originality and enthusiasm. If you were sending out a print campaign about a new product launch and wanted people to head into your store to check it out in person, yellow would be one of the colors you would rely on to motivate them.
The Power of Personalized Promotions
Another proven strategy you can use to boost foot traffic to your store involves extracting even more value out of the data your customers are already creating each day.
Every time someone walks into your store and makes a purchase, you learn more about them. Based on that insight, you should create personalized promotions and offer relevant rewards that can only be redeemed in person. If you know people who recently purchased Product A, you could send out an in-person coupon for a discount on the price of the related Product B.
Not only does this help get someone to your physical location, but it also goes a long way towards building trust in your business at the same time. These will help you generate more foot traffic and repeat in-person customers.
If you’d like to find out more information about how you can boost foot traffic to your store with the right approach to print marketing, or if you have any additional questions you’d like to go over with someone in a bit more detail, please don’t hesitate to contact us today.