Natural Life is a retailer focusing on women’s Bohemian clothes, accessories, and gifts. Its founder, Patti…
Author: cgadmin
5 Strategies to Overcome Nerves in Public Speaking
From Abraham Lincoln to Winston Churchill, some of the world’s greatest leaders had one thing in…
Build Customer Confidence: 4 Brand Identity Essentials
Trust builds confidence. That is why a strong corporate brand identity can make or break a…
Use Customer Lifetime Value to Plan Your Direct Mail Marketing
What is the value of a customer? What profit can they bring this week? This year?…
Psychographics Sell: Finding the “Why” Behind the “Buy”
In 2011, Matt Salzberg was a restless associate at a Silicon Valley investment firm. He and…
Unbeatable Packaging Ideas for 2021
Want to sharpen your appearance in 2021? Great packaging gets buyers pumped about your product before…
Grow Your Influence with the 10 Most “Likeable” Personality Traits (Part 1)
Annoying people are everywhere. They are on your phone, in the cubicle next to you, and…
Grow Your Influence with the 10 Most “Likeable” Personality Traits (Part 2)
Certain horrible habits drive others away. If you want to win friends and influence people, it’s…
Brand Messages that Spark Sales: Why Authenticity is More Important Than Ever
As pandemic patience wanes, consumers are getting restless. Many people are ready to get back to…