How the Best Leaders Embrace a Results-Based Perspective

More than 40 years ago, Dale Miller conducted a study that compared two groups of executives.…

Creating a Substantial Visual Impact Through Corporate Responsibility Campaigns

In a post-pandemic world, marketers are tasked with a unique balancing act: helping people return to…

How to Prepare Large-Format Projects for Print

When you want to flaunt your finest, large-format printing can make an oversized impact! Large-format printing…

Add Unity to Your Design with Clever Repetitive Elements

Do you ever find pleasure in the chiming of a grandfather clock or in honking geese…

Stand Tall with 6 Sharp Embossing Techniques

Have you ever run your hand over an antique, textured wallpaper? With its authentic sense of…

Glamorize Your Products with Illustrative Package Designs

Natural Life is a retailer focusing on women’s Bohemian clothes, accessories, and gifts. Its founder, Patti…

5 Strategies to Overcome Nerves in Public Speaking

From Abraham Lincoln to Winston Churchill, some of the world’s greatest leaders had one thing in…

Build Customer Confidence: 4 Brand Identity Essentials

Trust builds confidence. That is why a strong corporate brand identity can make or break a…

Show-Stopping Print Ideas to Compliment Your Digital Marketing

Does your brain ever feel tired? Some days, that’s probably due to information overload. Today, researchers…

Use Customer Lifetime Value to Plan Your Direct Mail Marketing

What is the value of a customer? What profit can they bring this week? This year?…