Trust builds confidence. That is why a strong corporate brand identity can make or break a…
Category: Featured Articles
Use Customer Lifetime Value to Plan Your Direct Mail Marketing
What is the value of a customer? What profit can they bring this week? This year?…
Psychographics Sell: Finding the “Why” Behind the “Buy”
In 2011, Matt Salzberg was a restless associate at a Silicon Valley investment firm. He and…
Unbeatable Packaging Ideas for 2021
Want to sharpen your appearance in 2021? Great packaging gets buyers pumped about your product before…
Grow Your Influence with the 10 Most “Likeable” Personality Traits (Part 1)
Annoying people are everywhere. They are on your phone, in the cubicle next to you, and…
Grow Your Influence with the 10 Most “Likeable” Personality Traits (Part 2)
Certain horrible habits drive others away. If you want to win friends and influence people, it’s…
Brand Messages that Spark Sales: Why Authenticity is More Important Than Ever
As pandemic patience wanes, consumers are getting restless. Many people are ready to get back to…
Disable Defenses by Creating Curiosity with Your Marketing
You want your prospects to understand how your products can solve their problems, so they’ll be…
Winning the Name Game: What We Can Learn from the World’s Stickiest Brands
Have you ever wondered how the most iconic brands got their names? The Lego story is…