It’s an exciting time. You have a new product or service, and you want to let the world know.
Here are some tips to help you succeed.
Do Your Market Research
The best way to start is to do some market research.
A great way to do this is to call 10 or 15 of your current customers and ask them what types of issues they have had regarding what you offer. Ask specifics so you know how you could potentially solve the problem.
Your research should show you what motivates your customers, which should help you address that issue.
Define Your Positioning Statement
What’s your positioning statement?
Writing this should help you figure out just what you’re planning on offering customers. It will tell why you are the best place for them to receive help and why your product is the best. Flush it out so you know exactly why people should go to you over the competition.
After creating your positioning statement, it’s time to present it to stakeholders. Take time to explain your statement to managers, product developers, and others who might be able to offer some criticism. If they like what you have to say, you’re more likely to receive a warm welcome from customers. And if they have suggestions, welcome them and take them to heart to hone your marketing efforts.
Get Your Message Out
Think about how you will use the media to get your message out.
Create a buzz about your product or service. Include different media types, including press releases, ads, advertorials, and other media-related promotions.
Make sure you know how to write a press release, and don’t be afraid to reach out to journalists to tell them your story. Just remember it needs to be a story, not an advertisement.
Remember, you only get one chance to start the buzz and create something for people to talk about. So, get as much attention as possible.
Get Your Team Up to Speed
Be sure to assign roles to your staff, so they know what they are responsible for during the launch.
This will ensure a smooth transition into the new product or service and make sure no one is doubling up on a job, which can slow progress.
Consider Your Timing
Choose the right day for the launch.
Is your product or service weather-oriented or seasonal? Make sure you launch it at the opportune time so that people can welcome it immediately. During this time, make sure that stakeholders know what you are doing. Keep them in the loop so they can support you.
Reflect and Learn
After the launch, be sure to evaluate it.
Did you get the results you were hoping for? Did you increase awareness? Were there things you should have done differently? If so, be sure to note it for the next product launch.
Being organized in your product launch is vital, as is communication. We are here for you to update letterhead, create a new logo or direct mail campaigns, and more. Reach out to us today!