In an era where inboxes are flooded, and digital ads disappear in a matter of seconds, businesses are rediscovering the power of print. A well-crafted, tangible newsletter doesn’t just land in someone’s hands—it stays on their desk, gets pinned to a bulletin board, or is shared between colleagues. Unlike digital communication, print has longevity, making it an invaluable marketing tool that enhances credibility and engagement.
1. Print Stays Where Digital Disappears
How often do you delete an email before even opening it? The average email open rate is just 21.5%, meaning nearly 80% of marketing emails go unread. But even when an email is opened, it doesn’t necessarily lead to action—email response rates are typically around 1% or less.
In contrast, direct mail not only gets noticed but also generates action. The Association of National Advertisers (ANA) reports that direct mail response rates average 9% for house lists and 5% for prospect lists—far surpassing email marketing results.
2. A Credible, Trusted Source of Information
With the overwhelming amount of online content, consumers have become increasingly skeptical of digital ads and email promotions. Print newsletters cut through the noise by offering curated, trustworthy content in a format that feels substantial and personal.
In fact, effective sales materials, like print newsletters, help businesses build credibility. Unlike digital pop-ups or social media ads, a printed piece reflects professionalism and permanence, making your brand more trustworthy in the eyes of customers.
3. Print Newsletters Create a Deeper Connection
Think about the last time you received a printed newsletter from a company you like. Chances are, you spent more time with it than you would an email. Unlike digital content, which is often skimmed or ignored, print has a unique way of holding attention. The tactile experience of turning pages and feeling quality paper stock makes printed newsletters more engaging.
This deeper connection leads to better retention. Neuroscience research suggests that people process and recall information better when reading from print rather than a screen. This means that your newsletter’s message stays with customers long after they read it, reinforcing your brand’s presence.
4. Multi-Channel Marketing: The Best of Both Worlds
A print newsletter doesn’t have to replace your digital strategy—it should enhance it. By integrating QR codes, personalized URLs, or social media callouts, you can drive traffic from your print newsletter to your website, landing pages, or online promotions.
Businesses that combine print and digital marketing see stronger results. USPS Delivers reports that campaigns using both channels create better engagement, as print provides a physical touchpoint while digital offers instant interaction.
5. Print Is Less Disruptive, More Memorable
Digital marketing is often intrusive—pop-ups, autoplay videos, and email notifications compete for attention and can quickly become overwhelming. Print, on the other hand, offers a calmer, more intentional experience. Instead of fighting for visibility in a sea of distractions, a print newsletter allows customers to engage on their terms.
This makes print far more memorable than digital content. Studies confirm that printed materials create a stronger emotional connection, increasing the likelihood of brand recall. When your message is delivered through print, it isn’t just seen—it’s remembered.
How to Get Started with Print Newsletters
A successful newsletter isn’t just about printing—it’s about strategy. Here’s how you can create a high-impact newsletter for your business:
- Content That Matters – Share valuable insights, industry news, and tips your audience will appreciate. Avoid making it a sales pitch—position your business as a resource.
- Professional Design & Printing – High-quality paper, eye-catching layouts, and a clean design make your newsletter stand out.
- Consistent Distribution – Regular issues help build brand recognition and engagement, whether monthly or quarterly.
Bring Your Brand to Life with Print
Print newsletters are the way to go if you want your marketing efforts to have a lasting impact. A professionally designed and well-executed print newsletter keeps your brand in front of customers longer, builds trust, and enhances engagement.
Contact us today to start planning your custom newsletter and see how print can transform your marketing strategy!