Creativity in marketing campaigns is invaluable.
Creative campaigns help you stand out, allowing you to reach more people. The more people reached, the more successful your campaign.
But how exactly can you come up with creative marketing campaigns? Below are some ideas to help you out.
Get inspired for creative marketing campaigns
Look to places such as social media and local or national news for inspiration. Try to participate in TikTok trends, especially if they connect well to your business. Look to the news. Is anything happening you can find a way to relate to your company?
Use FOMO for creative marketing campaigns
FOMO, or fear of missing out, is quite a powerful marketing technique.
In fact, 60% of people make purchases because of FOMO. Usually, the purchase is within 24 hours. Tap into this through limited-time specials and discounts. Build up the anticipation through emails and direct mail, letting consumers know it’s coming up. Perhaps take it a step further by only making it accessible to people who complete an action, such as visiting your store or following you on social media.
People will do a lot for limited-time opportunities.
Be charitable for creative marketing campaigns
Consumers like to support businesses that care about and support good causes.
82% of consumers prefer companies that support and donate to charities. Look around for causes that you and your employees care about. Find a way your business can support it. Perhaps give it attention within your marketing. Say X% of the proceeds will go to the organization. Or your business will be closed for a day so you and your employees can volunteer.
Either way, make it known that your business cares about that cause. When consumers support you, they’ll also be supporting others.
Engage daily for creative marketing campaigns
Not every marketing strategy has to relate to your business directly.
In fact, sometimes it can be more effective if it doesn’t. Maybe customers don’t want to get an ad from your business daily. But perhaps they do want to get a daily quote, fun fact, cute animal picture, or joke. Allow customers to opt-in or out of this daily content.
Customers will associate your business with something positive while not getting angry for being overly advertised to.
Create interactive content for creative marketing campaigns
Customers enjoy participating actively rather than passively.
Interactive content includes…
- A decision tree to help customers make those tough decisions
- A quiz to help a customer discover new things about themselves
- Polls for customers to voice their opinions.
Giving customers a way to participate in your marketing materials actively makes the experience more memorable and enjoyable.
Beginner’s guide for creative marketing campaigns
Perhaps your industry has some barriers to entry.
Help potential customers by creating an easy guide into the industry by defining complicated jargon, providing them with the dos and don’ts, giving insider tips, and everything else they’ll need to get started.
Provide value for creative marketing campaigns
Stand out from your competitors by adding unique value to your customers.
Conduct case studies or interview industry experts to get one-of-a-kind information that can only be found through your business. By contributing up-to-date and interesting material to the industry, you’ll draw people in.
Being creative and coming up with new ideas to reach customers can be daunting. Look around for inspiration and refer to this guide for ideas.
Every marketing campaign isn’t complete without a diverse method of communication. The more methods you use, the better your chance of reaching people. Limited-time sale notifications can be sent out through direct mail, and a beginner’s guide could be shared through a brochure.
Wherever your creativity takes you, we’ve got you!