Supporting small businesses is a vital part of thriving communities, and it’s something that should be celebrated and practiced year-round.
In a post-COVID economy, consumers are eager to support small businesses. One Consumer Pulse study showed that 93% of Americans believe supporting small businesses they value is important, and 9 out of 10 shoppers said this is even more essential after the pandemic.
As further proof, Small Business Saturday has emerged as a significant retail event during the busiest shopping season for small businesses. In 2022, projected spending reached an estimated $17.9 billion, as the 2022 SBS Consumer Insights Survey reported.
4 Fun Ideas for Getting More Shoppers in the Door of Your Small Business
Consumers’ goodwill and awareness of the importance of small businesses create a massive opportunity. Here are four ideas to kickstart your creativity.
1. Capitalize on Curb Appeal
Part of the charm of shopping at small businesses is the experience, so make it fun for people to step through your doors!
Try sidewalk A-frame banners or a freebies table with magnets, custom notepads, or samples. Advertise in advance and reward people who participate in your highlighted theme (like a 15% discount to anyone wearing plaid or area sports team merchandise). Or collaborate with area merchants on a “Deals Near-BUY” flyer to build momentum in your neighborhood.
2. Reward Referrals
While your brand may serve customers beyond your region, an enormous 85% of business owners depend on word-of-mouth referrals, so actively influencing friends and neighbors is vital!
Bump up referrals by mailing a Buy One/Get One coupon. Or pump up a “Bring a Buddy” event with food tasting, demonstrations, free drawings, or a fun in-store activity.
3. Personalize Advertisements
When promoting your small business, highlight testimonies or quotes from real local customers.
Try before and after pictures, photos of your customers in well-loved parks, or advertisements featuring your content in front of an area mascot. If your city has special events during the season, tie these into your promos.
4. Offer Bonus Merchandise
When balancing price reduction and profit margin gets tricky, consider adding rewards instead.
Could you ask suppliers for samples to be used as “gift with purchase” items? Or pair your own smaller freebies with the full-price items—like s’more sticks with a tent purchase, socks with a pair of shoes, or a free dessert or spice packet with a cookbook purchase.
Local purchasing has tangible benefits for shoppers and merchants: for every dollar spent shopping small, estimates show an average of 68 cents stays in that business’s local community.
So, choose to shop and print locally and contact us for all your printing needs, including posters, mailers, business cards, and more.