Effective Sales Collateral: Creating Print Materials That Close Deals

Many may overlook the power of printed sales collateral in today’s digital world. However, print materials remain crucial in closing deals and converting leads into customers. 

In fact, according to a study by MarketingSherpa, 82% of consumers trust print collateral more than digital advertisements when purchasing.

So, how can you create effective sales collateral to help close deals? Here are some tips to keep in mind.

Understanding Your Audience

To create effective marketing materials, it’s crucial to understand your target audience so that you can customize your messaging and design to better connect with them.

Identify Your Audience

The first step in creating any marketing material is understanding your target audience. 

Who are you trying to reach with your print materials? What are their pain points, needs, and preferences? 

By understanding your audience, you can tailor your messaging and design to resonate with them and increase the chances of converting them into customers.

Focus on Advantages over Features

While listing all the features of your product or service may be tempting, this approach can be overwhelming for potential customers.

Instead, highlight the benefits of what you offer and how it can solve their problems or make their lives easier. This will help them see the value in your offer and increase the likelihood of closing a deal.

Incorporate Personalization

Personalized content can be more impactful and memorable for potential customers.

Consider including personalized messages, such as their name or specific pain points, in your print materials to make a stronger connection with your audience.

Creating Compelling Content

Compelling content that is visually appealing, easy to understand, and relevant to the audience’s needs and preferences increases the chances of engaging potential customers.

Keep It Simple

When it comes to print materials, less is often more.

You want your collateral to be visually appealing and easy to understand at a glance. Avoid overcrowding the page with too much text or images that may distract from your main message.

Stick to a clean and simple design that will make it easy for your audience to focus on the key points.

Use High-Quality Images

Visuals can be powerful tools in sales collateral.

Use high-quality images relevant to your message and resonate with your target audience. These images can help break up text and add visual interest, making your collateral more engaging and memorable.

Stay Consistent with Branding

Your sales collateral should align with your brand’s overall messaging, design, and tone.

This consistency will promote brand recognition and trust with potential customers. 

Stay Up to Date

Updating your sales collateral is essential as your products, services, or target audience changes.

This will ensure that your materials remain relevant and effective in closing deals.

Effective Implementation

Implementing your sales collateral effectively is crucial for achieving your marketing goals.

Include a Call to Action

Don’t forget to include a clear call to action in your sales collateral.

This could be anything from “Contact us for a free consultation” to “Visit our website for more information.” Whatever it may be, make sure it is clear and compelling so potential customers know exactly what you want them to do next.

Utilize Different Kinds of Print Materials

When it comes to sales collateral, there’s no one-size-fits-all approach.

Consider using various print materials, such as brochures, flyers, and business cards, to reach different audiences and convey your message differently.

Don’t Forget About Distribution

Creating effective sales collateral is essential, but so is getting it into the hands of your target audience.

Ensure a strategic plan for distributing your materials and reaching potential customers.

Keep Track of Results

Don’t forget to track and measure the success of your print materials.

This will help you understand what is working and what may need to be improved in future campaigns.

Print is still a powerful marketing tool, so don’t underestimate its potential for helping you reach and convert customers. Contact us today to see how our print materials can help you close more deals.