Psychographics Sell: Finding the “Why” Behind the “Buy”

In 2011, Matt Salzberg was a restless associate at a Silicon Valley investment firm. He and…

Unbeatable Packaging Ideas for 2021

Want to sharpen your appearance in 2021? Great packaging gets buyers pumped about your product before…

Grow Your Influence with the 10 Most “Likeable” Personality Traits (Part 1)

Annoying people are everywhere. They are on your phone, in the cubicle next to you, and…

Grow Your Influence with the 10 Most “Likeable” Personality Traits (Part 2)

Certain horrible habits drive others away. If you want to win friends and influence people, it’s…

Brand Messages that Spark Sales: Why Authenticity is More Important Than Ever

As pandemic patience wanes, consumers are getting restless. Many people are ready to get back to…

Disable Defenses by Creating Curiosity with Your Marketing

You want your prospects to understand how your products can solve their problems, so they’ll be…

Winning the Name Game: What We Can Learn from the World’s Stickiest Brands

Have you ever wondered how the most iconic brands got their names? The Lego story is…

3 Pandemic Customer Service Stories to Make You Smile

When you love a company, you go out of your way to recommend it to friends.…

4 Illustrative Design Options for Your Logo or Custom Labels

When you are building a business or launching a product, a label or a logo might not seem…

4 Lessons We Learned Through a Year of Remote Working

In March of 2020, tens of millions of American workers jumped into a brand new world…